Nowadays, it is the era of brand, brand publicity is prevalent. Furniture Enterprises are more inclined to carry out marketing value, furniture enterprises also need to develop their own marketing strategies, although many furniture enterprises are trying to carry out marketing, expand their own sales channels, but the results have been uneven.

In many enterprise's propaganda case, we not difficult to discover, our country's many enterprises often like to imitate, a brand obtained the success, then, other enterprises also began to imitate its dissemination promotion pattern one after another, and not to create, the result of various rounds of bombing and propaganda, but did not receive the expected results.

The same is true of furniture enterprises, because many furniture enterprises lack of clear strategic planning, but simply imitate others, resulting in the late promotion of communication process, there is no effective means of communication and enterprises to adapt to, it results in the serious homogenization of marketing methods and the lack of attraction to consumers, which affects the results of marketing promotion.

Product marketing and publicity are important, but the quality of the product itself is even more important. Some furniture companies spent a lot of money to make advertisements all over the place, but word of mouth still did not improve. On the contrary, consumers were constantly complaining about the quality problems of a product. Under this situation, relying solely on product promotion to increase sales is actually a double-edged sword.

The arrival of the Internet age makes many furniture enterprises have noticed the network marketing, at present, many furniture enterprises also take the opportunity to expand their own network marketing channels, but the results are uneven.

With the development of Internet technology and e-commerce, furniture marketing will develop in the direction of characteristic and diversification, and furniture enterprises will follow the trend of the times, in the overwhelming television ads and minesweeper-style coverage of media advertising, furniture companies do not forget to a three-dimensional bombing of the network.

With the development of e-commerce in furniture industry, the popularity of mobile network and the intensification of competition in furniture industry, furniture marketing will develop towards innovation and diversification in the future.